Client: Insomniac
The Firm Graphics has been helping Insomniac build and brand EDC from 2000-2014. The festival packed an event location in Los Angeles in 2010, making it the biggest electronic music festival outside Europe, earning it the nickname the “American Ibiza”. The 2014 event in Las Vegas drew in a record attendance of 400,000 people over the course of the three days (134,000 per day). TFG continued to help Insomniac brand EDC events in California, Colorado, Florida, Nevada, New Jersey, New York, Texas, Puerto Rico and London. TFG created everything from posters and websites, to billboards and credentials helping to make the EDC experience come to life.
